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Imooty has partnered with the Media Deals consultancy firm. Media Deals will work with Imooty to further develop a business model for its market intelligence tools. In addition, Media Deals will assist Imooty with locating an investor and develop strategic partnerships with media companies.
Blaise and I are financing the development of Imooty’s media monitoring tool with our own hard earned money. We both work full time on the project and do some other things on the side. We’re realistic about locating outside financing our goal is to have that in place within the next 12 months.
Its hard to ignore online advertising these days. Its becoming the bread and butter of traditional newspaper publishing. Every webpage is up for sale and Imooty is no exception. We’ll refer to booksellers, travel services and technology products. We’re also looking for special partnerships, in the mobile news space as well as markting of new products to early adopters (such as e-readers, iphone, LinkedIn etc.)
We also see potential revenue streams from referring access to ‘high value’ information sources. These are normally provided by “press clipping services” and provide access to archived articles, radio and TV programs. The problem is often that the information is located in separate databases. Subscription is costly, time consuming and reserved for professional service provider such as Lexis-Nexis, Thomson, Cision etc.).
We’d like to fix that. Its perhaps both naïve and overly ambitious, but these are new times and we’re entrepreneurs. Specifically, Imooty is in the business of democratizing use of presonalized news and press reviews. The idea is for Imooty to access archived articles and news content containing specific tags. This occurs in two steps; first by quickly accessing all relevant information according to indexation and algorithm procedures. Secondly, by letting the user access the complete content of the search result through Imooty’s proprietary database connection software.
Check out how you can benefit from Imooty’s peronalized news service, today!
