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What media content do you consider trustworthy? Are online information sources part of your online monitoring? According to eMarketer and TNS, a recent survey finds that online news sources, rank high as trusted information sources. The most trusted information source is friends and word-of-mouth recommendations. TV news and newspapers are considered to be about equally trustworthy.
Especially interesting is the comparison from country to country. Whereas private blogs overall are considered the least reputable, Chinese consumers rank them notably higher. In Scandinavia the most trusted information source is TV news, whereas in Germany and Italy it is Wikipedia (!).
As a online monitoring service, it’s definitely surprising to find Wikipedia as the most trusted information source in Germany and Italy. We’re reminded of Merriam-Webster’s word of the year 2006, namely Stephen Colbert’s adaptation of “truthiness”:
“We’re not talking about truth, we’re talking about something that seems like truth – the truth we want to exist…”
For our own part, we notice a spike in visitor numbers and online monitoring registrations every time a major event takes place. From earthquakes to political scandals, visitors swarm to Imooty for trusted information anytime a big news story breaks.
Want to have your create your own online monitoring service? Try Imooty for FREE today!
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Imooty attended Berlin’s 4th conference multimedia start-up’s yesterday. We were pleased to present our mobile news application at the conference, which is a forum for multimedia and technology start-ups to network with prospective investors. It took place in the former DDR movie theater “Kosmos” in East Berlin.
This year’s motto was to collaborate and succeed in a time of economic crisis and Mr Kaczorowski, Director of Internet Business Solutions at Cisco Systems AG, held the keynote address. He told us how Cisco, one of the world’s largest networking equipment and network management suppliers didn’t had to cancel its annual leadership conference. Instead, new ‘live size’ video conference applications enabled them to organize a 3 day online conference for top level management world wide. Later, we were pleased to share Imooty’s collaborative mobile news features with the conference participants.
Another presentation by Dr. Martin Kupp, from European School of Management and Technology in Berlin, dealt with the fundamental question: how to stay longer on the market? The Queen of pop, Madonna would serve as an example for success as her biography is a textbook example for marketing and PR strategies.
In short the reccomendations were as follows;
- Move with the flow and endorse new technologies; Madonna boldly promoted MTV’s use of music videos already in 1983.
- Break some rules; Madonna has questioned sexual and religious tabus her entire career.
- Blend with the up-and coming, Madonna has collaborated with young artists and got good coverage as she kissed Britney Spears in the MTV Video Awards in 2003.
As for the exhibition, we had our own stand somewhere in the middle, presenting Imooty’s Media Monitoring solutions. As expected, the financial crisis dominated the general mood at the conference, and proved to be an excellent occasion to present Imooty as a concrete way for companies to save money on online reputation management services in trying times.
And the Gummy Bears at our stand, courtesy of Profund, FU, was a huge hit among fellow exhibitors as well as investors.
Create your online monitoring tool and start following mobile news today!
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Blaise & Jasper waiting for a goal
Imooty is pleased to announce that Jasper Dencker-Hahn has joined the Imooty team. Jasper has 20 years experience in the media monitoring field and will assist Imooty in business development. His most recent engagements include Mediaclippings, Picturesafe and Xerox. To celebrate the collaboration we invited Jasper to Olympia Stadion to watch his favourite soccer team, Werder Bremen, play Hertha BSC. An excellent game which ended with a 2-1 favor for the home team. With his characteristic optimism Jasper maintained that Werder were not giving its best because of preparations to the UEFA cup!
Set up your free online reputation monitoring system with Imooty.eu today!
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Imooty.eu is proud to announce its membership of the European Knowledge-Intensive-Services-Innovation-Platform! News flash; our media intelligence tool was selected following our participation and presentation at the KIS Partnership Forum in Brussels last month.
The platform, a.k.a. KIS 100, brings together the most interesting and successful “knowledge” companies in Europe. It was established to promote exchange of ideas and to promote partnerships between cutting edge innovators, among others in the mobile news area.
The KIS 100 CLUB and Europe INNOVA are initiatives financed by the European Commission’s Directorate General for Enterprise and Industry.
Want your own news flash? Start using Imooty today!
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The result of financial downturn and crisis is a “shake out” of unsustainable business models and unhealthy companies. The media sector is going through a period of major restructuring and Darwin, born 200 years ago today, would probably see this as a natural development.
The internet started to change how we access information over a decade ago. Different media formats, text (newspaper articles), audio (radio programs) and video (TV programs) are merged in a single browser.
The consequence for ‘old media’ is devastating; old business models are going out of business! For newspapers the problem is sinking subscription sales, dwindling interest in their classifieds and advertisers who increasingly become aware that they’re being overcharged. And News Flash; Broadcasters face similar struggles as users access the internet for audiovisual content.
Meanwhile, the question of how to monetize on the web remains unanswered. Today Youtube announced a system of micro payment for offline content on their blog. Would you pay for content on Youtube?
So far conventional wisdom show that it is difficult to charge for media content on the web. Part of the problem is diversity, why should I pay here when I get it for free over there? YouTube’s efforts will be interesting to follow…
Locate market intelligence with Imooty.eu today!
In preparing our market launch, Imooty is doing a survey. If you’d like to help us out, please have a look here.
Feel free to fwd. this to anyone who might be interested.
Imooty held a Xmas party in the Anyway Gallery yesterday. We were pleased to announce a beta version of our improved news widget service, which will launch along with other premium services next year. Present was the Imooty team, our partners, friends and fans. Some of Friedrichshain’s strange neighbors, where the Anyway Gallery is located, also dropped by…
Currently on display were works by the French born, Berlin based, street artist SP38. The exhibit is called ‘Volks Luxus’ which means something along the lines of ‘The People’s Luxury’. The theme was a perfect backdrop for the party as we’ll offer democratized access to media monitoring services, a.k.a. corporate luxury.
With this in mind, Kristoffer introduced some odd Norwegian specialties (brunost, fenalår & aquavit), Blaise brought his specialty, a selection of French cheeses followed by ‘choux à la crème’, all accompanied by Anyway’s excellent house wine.
Check anywayberlin.com for more Volks Luxus pics. And not to forget, if you’d like a sophisticated news widget for your website, Imooty will have one for you soon!
Presenting Imooty at the European Mediatech and European Venture Summit was a challenging experience. Investors are understandably weary these days and would like to see cash flow before even thinking about making a commitment. One could definitely sense a market saturation for ‘nice to have’ social media / network applications.
Feedback confirmed that Imooty does not fall in this category because we have a concrete media intelligence tool with ‘have to have’ benefits for European SME’s. As a cost saving alternative to existing business intelligence applications and media monitoring services, Imooty has the qualities of a disruptive business model.
Want to try it out? Get your mobile news with Imooty.mobi!
Imooty has been invited to a Media Tech event in Barcelona at the end of the month and the European Venture Summit in Düsseldorf 1 and 2 December. We’ll be interested to see first hand what the investor climate is these days…
Through our partnership with Helios Media, we were invited to attend the Kommunikationskongress in Berlin. The event is the most important PR / Communication event in Germany and presented an excellent opportunity for Imooty to network and meet with prospective collaboration partners and potential subscribers to our online reputation monitoring platform.
The conference featured many interesting speakers, among others Wolfgang Schäuble, Germany’s interior minister who held a talk on transparency and credibility in political communication.
Take the first step in online reputation managment and register for a FREE media monitoring trial!
