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The result of financial downturn and crisis is a “shake out” of unsustainable business models and unhealthy companies. The media sector is going through a period of major restructuring and Darwin, born 200 years ago today, would probably see this as a natural development.
The internet started to change how we access information over a decade ago. Different media formats, text (newspaper articles), audio (radio programs) and video (TV programs) are merged in a single browser.
The consequence for ‘old media’ is devastating; old business models are going out of business! For newspapers the problem is sinking subscription sales, dwindling interest in their classifieds and advertisers who increasingly become aware that they’re being overcharged. And News Flash; Broadcasters face similar struggles as users access the internet for audiovisual content.
Meanwhile, the question of how to monetize on the web remains unanswered. Today Youtube announced a system of micro payment for offline content on their blog. Would you pay for content on Youtube?
So far conventional wisdom show that it is difficult to charge for media content on the web. Part of the problem is diversity, why should I pay here when I get it for free over there? YouTube’s efforts will be interesting to follow…
Locate market intelligence with Imooty.eu today!
Imooty has launched an overview of the latest news from European newspapers and blogs. We capture a variety of RSS feeds and organize them to access the latest news as easily and user friendly as possible. Our vision is to create a European press clipping service where you’ll find all important news sources, traditional newspapers and new media; blogs, podcasts and video.
Imooty is most definitely in BETA and will be for some time to come. In the next few months we’ll get in touch with the publishing and media monitoring industry and measure the interest in establishing an alternative to the advertising based model of Google News and other aggregators.
Apart from being a platform for distribution of the latest online news, Imooty aims to function as a reseller of premium media content, i.e. archived news, multimedia content and mobile news.
