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Interest in Imooty’s online monitoring tool has picked up significantly over the past few weeks. As we launched the BASIC service in October, we were targeting the small and medium sized enterprise segment, however, we were soon approached by large companies looking for a user friendly environment to collect media intelligence.
Over the next few weeks we will test our online monitoring PRO features in a private Beta. The new version is scheduled to launch commercially in March of 2010. Imooty PRO will include a online monitoring team platform, semantic search and a information categorization tool. Please drop us a line if you’d like to participate in the Beta!
Looking back at 2009 we collected a wealth of practical experience from which we will benefit (hopefully) in 2010. In terms of theoretical knowledge, the most valuable read was without a doubt “Getting Real” by 37 Signals, mandatory reading for anyone developing an IT tool…
Want to start with online monitoring and don’t know how? Go to Imooty.eu and register for our free trial!
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An important element to getting information about your competitors is engaging in media intelligence and market research. Why? Because all companies have a communication strategy based on differentiating their company name and brands in the market!
Therefore, keeping an eye on your competitors investment in media exposure, will be a key component for understanding the market intent.
Media expenditures are the result of a carefully agreed and well thought through decision making process. It can be traced via the marketing and communication departments, all the way back to the company’s board of directors meeting. When analyzed properly, the information will reveal clues about your competitor’s overall market strategy.
Accordingly, media intelligence can be used to find answer to the following questions:
-Which line of business is being pushed the most? By measuring media exposure for the different products / services over time, one can establish the competitors strategy (or lack of one) for each line of business.
-What segments are they targeting, and how? By looking at where the competitors products / services appear, such as in online newspapers, blogs, social media, forums, portals and bookmarking sites, one can assess the investment size that was allocated for each market segment populating those channels.
-What is the emphasis of the communication strategy? Relationship to the brand, experience, building a stronger reputation or call-to-action? If the media campaign is aimed at enriching the relationship / experience with the brand, the intention will be to create a stronger bond with consumers and to grow brand equity. Reputation building on the other hand, will not only focus on the brand, but also include the organization’s relationship with society. Lastly, a dominance of call-to-action exposure will reveal the intention of rapidly gaining market share.
Systematic collection of media intelligence will enrich both short- and long-term knowledge of your competitor’s commercial intentions. Needless to say, it is will be important to compare this knowledge with your own brand monitoring.
Start harvesting your media intelligence with Imooty.eu today!
In a recent survey of over 2000 German media intelligence professionals, respondents answered questions centering on three topics; impact felt from the financial meltdown, gender issues and professional ethics.
Not surprisingly, it is the media intelligence professionals from the automotive and metalworking industry that are hardest hit by financial crisis. Particularly challenging is a rising communication need (45%) combined with a decrease in available resources (30%). The average yearly income has furthermore decreased with €6500 compared to 2007. Challenges are a further focus on added value communication aspects (36%), concentration on legitimation over image related aspects (35%), intensified internal communication (21%) and increased efficiency control (29%).
The media intelligence profession furthermore see an increase in female practitioners. In 2007 53% were men, whereas in 2009 we see a 50/50 split. For professionals under 30, 78% are female and between 30-39, 55%. As the professionals come of age, over 40, we see increasing male dominance. For those over 50 there is a 2:1 ratio between male/female practitioners. On average women earn ca. €22.500 less per year than men (€75.876 vs. €53.301). This discrepancy can in part be attributed to the fact that on average women practitioners are younger than men.
In recent years, corporate transparency has become a top-, front- and center issue for the media intelligence profession and 88% of the respondents agree that it is a condition for communicating trustworthiness of their organization. Only 4% of the professionals work in a department subordinate to another department. Consequently, about half of the professionals see their strategic influence on the media intelligence policy of the company as high or very high (and thereby presumably also on corporate transparency). Still, many of the respondents also criticize senior management’s understanding of the strategic importance of a consistent media intelligence policy.
Check out Imooty’s next generation media monitoring and media intelligence tool at Imooty.eu
Media intelligence : Analyzing how your company name or brand rates in online reviews, vs. those of your competitors’, most definitely belongs on your media intelligence to-do list.
Or does it?
The New York Times article, “On the Internet, Everyone’s a Critic But They’re Not Very Critical” reports that the average online review rating is 4.3 stars out of 5. That’s of course far away from being even remotely close to the “bell curve”. How come the average distribution of statistical data is so far off? Does media intelligence practices play a role here?
The article seems to indicate that yes, they do. Printer paper, boots and dog food in particular have bloated online reputations and the same can be said for hotels being reviewed on TripAdvisor.com.
However, media intelligence practices, such as a manager’s puffing up the average rating of this own product or service, is not the only factor. Someone is also minding the store. Several independent Amazon reviewers for example, suspect that the online megastore is involved in selective review vetting.
Translation: Negative reviews are simply deleted in order to sell more products. Ed Keller, CEO of the Keller Fay Group, has found that ca. 65% of word-of-mouth reviews are positive, whereas only 8% are negative!
At the end of the day the question then becomes how “good” is a good review. Do you have the strength to give a 4.3 review its real (average) value in your media intelligence matrix?
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Yesterday it was time to thank our interns for their efforts over the past few months. Edward and Ana came to us via “Leonardo”, a program which helps young professionals find internships abroad. Edward worked on our visual media monitoring system whereas Ana did a great job with research of online reputation management services in Spain.
Kristina has also done a terrific job over the last few months. Her awareness of the particular PR needs of the Web 2.0 generation, helped us develop an online monitoring service for the next generation media monitoring professionals.
Together we all went to a Biergarten by the river, across from the Bode Museum. It was one of those nights when people clearly had not been out for a while… It has been a crappy summer so far and instead of constantly checking mobile news, folks could finally bake in the sun, have a drink and dance tango as the boats went honking by.
It turned out to be a good start of the summer and we hope we’ll be as lucky with our next interns as with Ana, Edward & Kristina.
Thank you!
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What media content do you consider trustworthy? Are online information sources part of your online monitoring? According to eMarketer and TNS, a recent survey finds that online news sources, rank high as trusted information sources. The most trusted information source is friends and word-of-mouth recommendations. TV news and newspapers are considered to be about equally trustworthy.
Especially interesting is the comparison from country to country. Whereas private blogs overall are considered the least reputable, Chinese consumers rank them notably higher. In Scandinavia the most trusted information source is TV news, whereas in Germany and Italy it is Wikipedia (!).
As a online monitoring service, it’s definitely surprising to find Wikipedia as the most trusted information source in Germany and Italy. We’re reminded of Merriam-Webster’s word of the year 2006, namely Stephen Colbert’s adaptation of “truthiness”:
“We’re not talking about truth, we’re talking about something that seems like truth – the truth we want to exist…”
For our own part, we notice a spike in visitor numbers and online monitoring registrations every time a major event takes place. From earthquakes to political scandals, visitors swarm to Imooty for trusted information anytime a big news story breaks.
Want to have your create your own online monitoring service? Try Imooty for FREE today!
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Imooty attended Berlin’s 4th conference multimedia start-up’s yesterday. We were pleased to present our mobile news application at the conference, which is a forum for multimedia and technology start-ups to network with prospective investors. It took place in the former DDR movie theater “Kosmos” in East Berlin.
This year’s motto was to collaborate and succeed in a time of economic crisis and Mr Kaczorowski, Director of Internet Business Solutions at Cisco Systems AG, held the keynote address. He told us how Cisco, one of the world’s largest networking equipment and network management suppliers didn’t had to cancel its annual leadership conference. Instead, new ‘live size’ video conference applications enabled them to organize a 3 day online conference for top level management world wide. Later, we were pleased to share Imooty’s collaborative mobile news features with the conference participants.
Another presentation by Dr. Martin Kupp, from European School of Management and Technology in Berlin, dealt with the fundamental question: how to stay longer on the market? The Queen of pop, Madonna would serve as an example for success as her biography is a textbook example for marketing and PR strategies.
In short the reccomendations were as follows;
- Move with the flow and endorse new technologies; Madonna boldly promoted MTV’s use of music videos already in 1983.
- Break some rules; Madonna has questioned sexual and religious tabus her entire career.
- Blend with the up-and coming, Madonna has collaborated with young artists and got good coverage as she kissed Britney Spears in the MTV Video Awards in 2003.
As for the exhibition, we had our own stand somewhere in the middle, presenting Imooty’s Media Monitoring solutions. As expected, the financial crisis dominated the general mood at the conference, and proved to be an excellent occasion to present Imooty as a concrete way for companies to save money on online reputation management services in trying times.
And the Gummy Bears at our stand, courtesy of Profund, FU, was a huge hit among fellow exhibitors as well as investors.
Create your online monitoring tool and start following mobile news today!
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Blaise & Jasper waiting for a goal
Imooty is pleased to announce that Jasper Dencker-Hahn has joined the Imooty team. Jasper has 20 years experience in the media monitoring field and will assist Imooty in business development. His most recent engagements include Mediaclippings, Picturesafe and Xerox. To celebrate the collaboration we invited Jasper to Olympia Stadion to watch his favourite soccer team, Werder Bremen, play Hertha BSC. An excellent game which ended with a 2-1 favor for the home team. With his characteristic optimism Jasper maintained that Werder were not giving its best because of preparations to the UEFA cup!
Set up your free online reputation monitoring system with Imooty.eu today!
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Last week Imooty was awarded a Ruban d’Honneur for its business intelligence application at the European Business Awards! We were nominated in the Business Innovation of the Year category.
The Awards ceremony took place at the Westin Excelsior in Rome where about 200 business leaders and esteemed guests showed up. We were awarded the Ruban d’Honneur by former President of Romania, Mr Emil Constantinescu.
From 7000 entered companies, 99 Ruban d’Honneurs were awarded and 10 overall category winners announced. Reaching this level of recognition is a major achievement for our young company and we look forward to participating again next year.
Try our business intelligence application for FREE today!
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Imooty.eu is proud to announce its membership of the European Knowledge-Intensive-Services-Innovation-Platform! News flash; our media intelligence tool was selected following our participation and presentation at the KIS Partnership Forum in Brussels last month.
The platform, a.k.a. KIS 100, brings together the most interesting and successful “knowledge” companies in Europe. It was established to promote exchange of ideas and to promote partnerships between cutting edge innovators, among others in the mobile news area.
The KIS 100 CLUB and Europe INNOVA are initiatives financed by the European Commission’s Directorate General for Enterprise and Industry.
Want your own news flash? Start using Imooty today!
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