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Imooty has now been presented for major German and UK publishers. The immediate feeling is that they, for the time being, are not interested in commercially participating in our media monitoring services. The feedback is that they are interested in a European format, but concerned that it will “cannibalize” existing businesses models, i.e. professional press clipping and business intelligence services.
Another issue is our sudden appearance – like, where did these guys come from? I’ve hinted at some publisher stereo types previously and the recent encounters have in some ways confirmed them.
Still, considering the long tradition of this industry (the publishers we contacted are established old school media houses), it is understandable to apply a “wait and see” attitude. At a recent presentation we realized that an established publisher was unaware of what a news widget was! To laugh or cry, that is the question, and of course we laugh, all the way to the bank (hopefully). Still, the door is definitely not closed for developing a European media monitoring service and we will continue to discuss possible areas of collaboration at a later stage.
And another prestigious Journalism school has reviewed Imooty, The Poynter Insitute!
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