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Can video media monitoring tools become a problem for free speech? If fully automated like YouTube’s ContentID system, the answer appears to be yes.
Adding new subtitles to videos has become a popular form of satire. Perhaps you’ve seen Bruno Ganz portraying Hitler in the movie “Der Untergang”? In the original he’s going bananas realizing that he’s about to loose WWII. With new subtitles however, he’s lamenting everything from the state of Twitter to the shortcomings of the iPad. But now Constantin Film AG, the owner of the movie rights, has had enough of Hitler jokes.
Via YouTube’s contentID system it has uploaded the clip’s audio and footage, instructing identical clips to be removed. Specifically, the YouTube media monitoring tool compares Constantin’s movies with new uploads, deleting all un-authorized videos. ContentID and “take downs” is nothing new of course, one of the exclusive rights afforded copyright owners is after-all the privilege of controlling distribution.
Still, there’s no rule without exception and in copyright it’s called the “fair-use doctrine”. Fair use recognizes that a system allowing for sharing and referencing of ideas stimulates public discourse and benefits society as a whole. Paraphrasing and quoting of literary works has long been acceptable as a matter of public policy because it assures authors the right to their original expression while encouraging others to build freely upon the ideas and information conveyed by a work.
Accordingly, for purposes of criticism, commentary, news reporting, teaching and research, copyrighted material may be used without infringing on copyrights. But YouTube’s ContentID and media monitoring tool doesn’t distinguish between use and fair use. Needless to say, that quickly becomes an issue for “free speech” which from the perspective of public policy is more important than making sure individual privileges are upheld by intellectual property laws…
Interested in finding the latest new on IP law and fair use? Find out with Imooty’s media monitoring tool! Free speech guaranteed!
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Starting out with social media monitoring, most people begin with Google Alerts. However, if you’re serious about social media monitoring, you’ll want to shop around for a professional tool.
The problem with Google is that the search results are based on a variety of factors including your own search history. Obviously, if your search history is irrelevant to your new query, you’re unlikely to get any good data.
Also, Google’s secret algorithm determines the relevance and authority of links, which for monitoring purposes is inappropriate. For example, you’re likely to miss out on obscure, but relevant industry blogs, that don’t play by Google’s SEO rules…
Next, you’ll find it’s one thing to locate the information, but something completely different to get a grip of the data. How do you handle your social media monitoring search results? Not with Google alerts, that’s for sure.
So where to start?
First, define which social media platforms you’d like to pull information from. Where does your market segment hang out? Slumming around on My Space, Friend casting on Facebook, or Tweeting on Twitter?
Next, define your keywords. Say you’re a lawyer looking for new clients, you’d want to use some keywords describing your field of expertise. If he’s providing intellectual property (IP) services, he’d want to monitor anything related to “patents”, “trademarks” and “copyrights”. But he’d then get lots of noise from competitors marketing their IP services!
By simply adding additional keywords, such as “pirate”, “infringement” or “question” our IP expert would narrow in on individuals with a particular problem… That way, he’d reduce the number of search results dramatically, spend a lot less time going through irrelevant search results, and find those with a specific issue to resolve.
Depending on the answers to the above questions, you can either choose an agency to do the job for you, or try one of the do-it-yourself social media monitoring services.
Worst kept secret: Choosing the do-it-yourself option will save you big time!
If you want get down to business right here, right now, sign up for Imooty’s FREE 4 week social media monitoring trial!
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