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Imooty attended Berlin’s 4th conference multimedia start-up’s yesterday. We were pleased to present our mobile news application at the conference, which is a forum for multimedia and technology start-ups to network with prospective investors. It took place in the former DDR movie theater “Kosmos” in East Berlin.
This year’s motto was to collaborate and succeed in a time of economic crisis and Mr Kaczorowski, Director of Internet Business Solutions at Cisco Systems AG, held the keynote address. He told us how Cisco, one of the world’s largest networking equipment and network management suppliers didn’t had to cancel its annual leadership conference. Instead, new ‘live size’ video conference applications enabled them to organize a 3 day online conference for top level management world wide. Later, we were pleased to share Imooty’s collaborative mobile news features with the conference participants.
Another presentation by Dr. Martin Kupp, from European School of Management and Technology in Berlin, dealt with the fundamental question: how to stay longer on the market? The Queen of pop, Madonna would serve as an example for success as her biography is a textbook example for marketing and PR strategies.
In short the reccomendations were as follows;
- Move with the flow and endorse new technologies; Madonna boldly promoted MTV’s use of music videos already in 1983.
- Break some rules; Madonna has questioned sexual and religious tabus her entire career.
- Blend with the up-and coming, Madonna has collaborated with young artists and got good coverage as she kissed Britney Spears in the MTV Video Awards in 2003.
As for the exhibition, we had our own stand somewhere in the middle, presenting Imooty’s Media Monitoring solutions. As expected, the financial crisis dominated the general mood at the conference, and proved to be an excellent occasion to present Imooty as a concrete way for companies to save money on online reputation management services in trying times.
And the Gummy Bears at our stand, courtesy of Profund, FU, was a huge hit among fellow exhibitors as well as investors.
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Imooty has now been presented for major German and UK publishers. The immediate feeling is that they, for the time being, are not interested in commercially participating in our media monitoring services. The feedback is that they are interested in a European format, but concerned that it will “cannibalize” existing businesses models, i.e. professional press clipping and business intelligence services.
Another issue is our sudden appearance – like, where did these guys come from? I’ve hinted at some publisher stereo types previously and the recent encounters have in some ways confirmed them.
Still, considering the long tradition of this industry (the publishers we contacted are established old school media houses), it is understandable to apply a “wait and see” attitude. At a recent presentation we realized that an established publisher was unaware of what a news widget was! To laugh or cry, that is the question, and of course we laugh, all the way to the bank (hopefully). Still, the door is definitely not closed for developing a European media monitoring service and we will continue to discuss possible areas of collaboration at a later stage.
And another prestigious Journalism school has reviewed Imooty, The Poynter Insitute!
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