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The result of financial downturn and crisis is a “shake out” of unsustainable business models and unhealthy companies. The media sector is going through a period of major restructuring and Darwin, born 200 years ago today, would probably see this as a natural development.
The internet started to change how we access information over a decade ago. Different media formats, text (newspaper articles), audio (radio programs) and video (TV programs) are merged in a single browser.
The consequence for ‘old media’ is devastating; old business models are going out of business! For newspapers the problem is sinking subscription sales, dwindling interest in their classifieds and advertisers who increasingly become aware that they’re being overcharged. And News Flash; Broadcasters face similar struggles as users access the internet for audiovisual content.
Meanwhile, the question of how to monetize on the web remains unanswered. Today Youtube announced a system of micro payment for offline content on their blog. Would you pay for content on Youtube?
So far conventional wisdom show that it is difficult to charge for media content on the web. Part of the problem is diversity, why should I pay here when I get it for free over there? YouTube’s efforts will be interesting to follow…
Locate market intelligence with Imooty.eu today!
The idea of developig Imooty as a media monitor, dates back to the World Cup final of 2006 between France and Italy here in Berlin. As the final ended Italians popped the Prosecco while the French wondered what to do with the Champagne. Meanwhile, the talk was all about what Materazzi had said to provoke the head-butt of Zidane…
Zidane had “no comment” to the incident and journalists hired lip readers to find out what had been said. In Italy a version was that Materazzi simply had asked for Zidane’s shirt after the match. In France the version was that harsh words had fallen about Zidane’s sister and/or mother. In Norway someone joked that a joke had been made on Zidane’s hairdo (he’s bald). Interesting press review!
Hearing about these stories, we realized, depended on our international network here in Berlin. Looking up and learning of the different news perspectives, on a single European media platform was not possible. Why wasn’t there be a place where one could easily search and access this information? The idea of creating a democratized press clipping service was born.
Imooty has so far been well received – bloggers are exited to be part of the platform and prestigious publications such as the Economist, Le Monde Diplomatique and Tagesschau have commended our initiative.
