http://www.media-monitoring.info Knowledge is Power (but only if you know where to find it) Tue, 09 Mar 2010 15:16:17 +0000 http://backend.userland.com/rss092 en Brand monitoring 2.0; Feeling increasingly overwhelmed by the never ending stream of information? Prefer sticking your head in the sand and wait for it all to go away? The good news is that with the new media outlets, new tools emerge to leverage value from this endless flow of information. Learning ... http://www.media-monitoring.info/2010/03/brand-monitoring-20-%e2%80%93-got-listening-skills/ From time to time, we get the question “what's the risk of not having a social media monitoring tool?” The question reveals a perception that “social media is just an add-on to other media outlets”. It's not. Social media has a different set of rules and is reshaping entire markets. With ... http://www.media-monitoring.info/2010/02/social-media-monitoring-and-reaching-trust-agents/ Why monitor social media keywords? First, because search engines have turned into reputation engines. Today, people use search engines to “shop around” and check a brand's reputation before making a purchasing decision. Locating discussions around your brand and identifying important opinion makers can avert brand attacks before the reputation is affected. For ... http://www.media-monitoring.info/2010/02/monitoring-social-media-keywords/ In a context of online reputation management, we refer to crowdsourcing as social bookmarking or collaborative tagging. So what does that have to do with brands and brand monitoring? Well, these days, pretty much everything. The latest example comes to us from Sears, a large department store chain in the ... http://www.media-monitoring.info/2010/01/online-reputation-management-and-crowdsourcing/ Last week, Kristoffer was featured in an interview at Krawattenträger, a blog on social media marketing. Apart from talking about Imooty's development over the past years, he was asked how Imooty uses social media for marketing purposes. The answer is that we haven't done much of that (so far). The ... http://www.media-monitoring.info/2010/01/krawattentrager-social-media-marketing/ Looking back at 2009, it was decidedly the year to get started with live search media monitoring. If you don't know what “live search” is, think Twitter. Never understood what Twitter was all about? Well, then think about this: If I was to go on a little R&R skiing vacation in ... http://www.media-monitoring.info/2010/01/live-search-media-monitoring/ Interest in Imooty's online monitoring tool has picked up significantly over the past few weeks. As we launched the BASIC service in October, we were targeting the small and medium sized enterprise segment, however, we were soon approached by large companies looking for a user friendly environment to collect media ... http://www.media-monitoring.info/2009/12/online-monitoring-with-imooty-in-2010/ An important element of Online Reputation Management is developing a social media policy for your employees. Social media behavior can certainly  influence how your brand or company is being perceived. Traditionally, creating a “policy” focuses on restricting action, i.e. outlining things that cannot be done. However, the whole point with social ... http://www.media-monitoring.info/2009/11/online-reputation-management-got-a-social-media-policy/ Online reputation monitoring has become a standard tool in a PR industry constantly adjusting to change. One commonly hears that new tools and practices have everything to do with changes in technology. But is that really true? Sure, technology has pushed a paradigm shift on traditional media. Long gone are the ... http://www.media-monitoring.info/2009/11/online-reputation-monitoring-and-community-management/ An important element to getting information about your competitors is engaging in media intelligence and market research. Why? Because all companies have a communication strategy based on differentiating their company name and brands in the market! Therefore, keeping an eye on your competitors investment in media exposure, will be a key ... http://www.media-monitoring.info/2009/11/benefits-of-a-media-intelligence-strategy/