http://www.media-monitoring.info Knowledge is Power (but only if you know where to find it) Wed, 20 Apr 2011 11:23:28 +0000 http://backend.userland.com/rss092 en It's been a long time since the last post. Too long. The reason is simple, we've been busy. Too busy. Following the strategic partnership with Yukka, we started a common project called SentiTrade. Briefly, the idea was to media monitor financial publications for market sentiment and correlate our findings here ... http://www.media-monitoring.info/2011/04/media-monitoring-behavioral-finance/ Defining your social media tipping point: Engaging with social media can be overwhelming for both small and large organizations, there's just so much being said out there! It can be real challenge to cut through the noise and focus on what really matters, however, that's usually not the main issue. For ... http://www.media-monitoring.info/2010/09/whats-your-social-media-tipping-point/ If you're the PR or Marketing lead in any of the two operations, this question is a real pain. Every day, its your job to be sorting out the mentions that could potentially have something to do with your organization; Is the agitated forum discussion about that last Paris Hilton ... http://www.media-monitoring.info/2010/07/named-entity-recognition-paris-hilton-or-the-hotel-in-paris/ Whereas online reputation management was a specialist term to describe a fairly esoteric practice up until about 2 years ago, it has now become indispensable element to corporate communication strategy. The reason is simple; “opinion making” and “agenda setting” transformed completely somewhere along the way from the one-to-many mass media ... http://www.media-monitoring.info/2010/06/online-reputation-management-101/ With the motto, “rather fuse that fight”, Stefan Kupferberg from Yukka GmbH and Kristoffer J. Lassen, Co-founder of Imooty, announced a strategic partnership at the Multimedia Congress 2010 in Berlin last Wednesday. The announcement came during a workshop session called “From Start-up to sustainable Business" where a panel of entrepreneurs, investors ... http://www.media-monitoring.info/2010/05/rather-fuse-than-fight-strategic-partnership-announcement/ Can video media monitoring tools become a problem for free speech? If fully automated like YouTube's ContentID system, the answer appears to be yes. Adding new subtitles to videos has become a popular form of satire. Perhaps you've seen Bruno Ganz portraying Hitler in the movie “Der Untergang”? In the original ... http://www.media-monitoring.info/2010/05/media-monitoring-parody-and-fair-use/ Starting out with social media monitoring, most people begin with Google Alerts. However, if you're serious about social media monitoring, you'll want to shop around for a professional tool. The problem with Google is that the search results are based on a variety of factors including your own search history. Obviously, ... http://www.media-monitoring.info/2010/05/social-media-monitoring-why-google-alerts-wont-cut-it/ Goldman released its quarterly results yesterday, a stunning 3,5 billion in profits! Meanwhile, the firm is also being sued by the US Securities and Exchange commission (SEC). So what's that got to do with online reputation management ? Well, since the SEC filing on April 16th, Goldman appears to have gone ... http://www.media-monitoring.info/2010/04/online-reputation-management-2-to-12-at-goldman-sachs/ No. There's no TGIF for your Social Media Monitoring team. It's ON DUTY, 24/7, 365. That all the time, all of the time folks. This is one of the lessons learned from last months cyber activism attack on Nestlé's Facebook page. To summarize; Greenpeace took issue with Nestlé's use of palm-oil ... http://www.media-monitoring.info/2010/04/tgif-for-the-social-media-monitoring-team/ Online Monitoring: In this video, we'll show you how easy it is to get started with Imooty's online monitoring tool. By entering a few keywords, you'll know when people are discussing your brand, keep track on business partners and competitors, and stay up to date on the latest industry trends... ... http://www.media-monitoring.info/2010/03/online-montitoring-with-imooty/