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Last week, Kristoffer was featured in an interview at Krawattenträger, a blog on social media marketing. Apart from talking about Imooty’s development over the past years, he was asked how Imooty uses social media for marketing purposes. The answer is that we haven’t done much of that (so far). The best ROI for our target audience has proved to be good old direct mail and followups per phone.
Many companies seem to be embarrassed admitting to this. Sure, there are many cases where there’s reason to cringe at opportunity lost by not following a social media marketing strategy, however, it also not for everyone.
First step is obviously finding out where your customers are likely to hang out. If you’re a B2B service, it probably won’t make sense to pursue MySpace users. Secondly, the effort required to convert “fans”, “contacts” or “friends” into paying customers can be considerable so there needs to be someone in charge of community management. Then, the million dollar question, what’s the social media marketing budget? It’ll definitely not be enough registering a profile here and there and wait for magic to occur…
Trying to do too much will inevitably end up with a lot of things being done poorly. Don’t try being everywhere all the time, focus on delivering content that your audience will find meaningful.
To conclude, there’s no sense in rushing into social media marketing just for the sake of it. Research whether it makes sense for your product or service, find out where your prospects are, how they interact and assess what your cost is going to be.
Already do social media marketing and want to assess your ROI? Register with Imooty.eu for a free trial today!
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Imooty.eu is proud to announce its membership of the European Knowledge-Intensive-Services-Innovation-Platform! News flash; our media intelligence tool was selected following our participation and presentation at the KIS Partnership Forum in Brussels last month.
The platform, a.k.a. KIS 100, brings together the most interesting and successful “knowledge” companies in Europe. It was established to promote exchange of ideas and to promote partnerships between cutting edge innovators, among others in the mobile news area.
The KIS 100 CLUB and Europe INNOVA are initiatives financed by the European Commission’s Directorate General for Enterprise and Industry.
Want your own news flash? Start using Imooty today!
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We’re pleased to announce that our online monitoring service has been awarded the VALOR label. It is awarded by PRO INNO Europe, a new initiative of Directorate General Enterprise and Industry, which aims to become the focal point for innovation policy analysis, learning and development in Europe.
The letter notifying us of the decision states that the “[b]ackground of this positive decision is the quality of your project, its technological content, its commercial value, its implementability and international ambitions; all crucial aspects to the context of the pilot program launched under the InnoNet Project VALOR.”
Visit Imooty.eu to create your own media monitoring report today!
News Flash; We were today interviewed by the Tagesspiegel, a major German newspaper based here in Berlin. The feature will issue later this month in a special FU contribution.
You can read the article about our personalized news service here!
Imooty has entered a partnership with Helios Media, a Berlin publishing company providing information for professionals in the areas of politics, economy and media.
Imooty provides direct links to the the company’s independent journalistic publications and Helios have offered to sponsor Imooty as a young Berlin start-up. Through the collaboration we are invited to attend Conferences and Networking sessions arranged by Helios.
This allows us to directly address one of our key customer groups, namely press secretaries and communication directors.
Imooty is invited to present at another Mobile Moday event, this time in Munich!
Imooty is participating in a panel discussion at the European Communication Summit in Brussels. The European Communication Summit brings together top-class communication professionals from all over Europe.
Kristoffer will talk about how new media is changing news consumption. The discussion is lead by Philippe Borremans, managing director of Blackline, a social media consulting agency. The other participants are Pawel Lisicki from the Polish newspaper Rzeczpospolita and Hans de Keulenaer from the European copper institute.
The title of the discussion is “New Media: Method to the Madness” and is described as follows;
“Recent years have seen the new possibilities brought on by the evolution of the internet and its users fuse with practically all areas of life and business. The flow of information, whether it is generated by individuals or organisations, is constantly being fed, diverted, inflated, validated and/or discredited through the channels and conversations happening with in all forms of New and Social Media. These un-predictable new realities affect every communications professional who must now learn to navigate these waters or risk being washed overboard. With this panel, New Media’s ability to level the playing field when it comes to power of influence will be addressed as well as how the communications world can play along.”
The press conference and the launch of Imooty.mobi has generated a lot of publicity. We have been featured in major German, Italian, Spanish and UK media outlets. These include Süddeutsche Zeitung, La Repubblica, RAI international, Intomobile and an interview with Kristoffer in the Editors Weblog
Imooty has also been invited to present at a Mobile Monday event here in Berlin. Mobile Monday is a global community of mobile industry visionaries, developers and influentials fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets.
During the press conference Kristoffer held a presentation of Imooty’s European media monitoring vision whereas Blaise did a demonstration of the different functions and possibilities on offer. Pretty funny watching ourselves afterwards, you could definitely see it was our first press conference 
In the future we plan to offer premium press clipping services with publishers. Withholding a modest sales commission, Imooty will reimburse content providers for downloaded content.
The experience of arranging a press conference allowed us to go through the all the practical logistics; writing press releases, direct contact with journalists and finding interesting angles for the “event”. It’s a great opportunity to connect and communicate our vision and we expect to see more Imooty features in the next few weeks.
Also, the re-submission to Exist is finally done, if everything goes we’ll have funding from June on.
In partnership with Peugeot Avenue on Unter den Linden (automotive branding space) we have arranged to live-feed a press conference event and invite Imooty users and community to participate in a Q&A session.
The occasion is that Imooty is being presented as a project supported by “Projekt Zukunft” (Project Future), a creative industries network working under the auspices of the Business and Technology department of the Berlin Senate.
Meanwhile, we’re working hard at keeping up with the amounts of information to be processed. There are some technological glitches to sort out.
Work on the application for an Exist grant is also moving forward, deadline one month from now. This is a golden opportunity to get seed money without exchange of equity. We are confident that our most recent achievements, the invitation from EACD and our Project of the month status, will persuade the jury.
