Home / Archive by category 'Partners'
-->
We have been notified that we will receive the Exist start-up grant. The ca. €100.000 grant will fund a team of 3; Serena, Blaise and Kristoffer and will also cover other operating expenses.
As an Exist funded project we also get a Profund office space at the FU Lankwitz Campus.
Imooty is pleased to announce a commercial partnership with Friendscout24. The dating service is a part of the Scout Group which provides a variety of services to a pan-European audience. Friendscout24 is partnering with Imooty to market its services to our attractive user demographic.
In partnership with Peugeot Avenue on Unter den Linden (automotive branding space) we have arranged to live-feed a press conference event and invite Imooty users and community to participate in a Q&A session.
The occasion is that Imooty is being presented as a project supported by “Projekt Zukunft” (Project Future), a creative industries network working under the auspices of the Business and Technology department of the Berlin Senate.
Meanwhile, we’re working hard at keeping up with the amounts of information to be processed. There are some technological glitches to sort out.
Work on the application for an Exist grant is also moving forward, deadline one month from now. This is a golden opportunity to get seed money without exchange of equity. We are confident that our most recent achievements, the invitation from EACD and our Project of the month status, will persuade the jury.
Imooty has been invited to talk about personalized news in a panel discussion at the European Communication Summit in Brussels next year. The conference is organized by the European Association of Communication Directors (EACD) and Imooty has been invited to talk about how new media is changing news consumption.
The EACD is a network for communication professionals from all fields across Europe. The non-partisan association lobbies for common quality standards and the advance of professional qualification in the PR and Communication field. The aim is to formulate communicative norms for a pan-European communication culture. Our assumption is that the members may also find our European media monitoring tool interesting too.
Participation on the panel gives Imooty great exposure as a “new media” press clipping tool. The discussion will be moderated by Phillippe Borremans from Conversationblog.com. Other participants TBA.
Imooty has now been presented for major German and UK publishers. The immediate feeling is that they, for the time being, are not interested in commercially participating in our media monitoring services. The feedback is that they are interested in a European format, but concerned that it will “cannibalize” existing businesses models, i.e. professional press clipping and business intelligence services.
Another issue is our sudden appearance – like, where did these guys come from? I’ve hinted at some publisher stereo types previously and the recent encounters have in some ways confirmed them.
Still, considering the long tradition of this industry (the publishers we contacted are established old school media houses), it is understandable to apply a “wait and see” attitude. At a recent presentation we realized that an established publisher was unaware of what a news widget was! To laugh or cry, that is the question, and of course we laugh, all the way to the bank (hopefully). Still, the door is definitely not closed for developing a European media monitoring service and we will continue to discuss possible areas of collaboration at a later stage.
And another prestigious Journalism school has reviewed Imooty, The Poynter Insitute!
Have you discovered Imooty? Create your news widget today!
Through Profund we’re now also invited to attend so called “Business & Beer” events. These are informal networking sessions arranged in the context of a short lecture. After the talk there’s beer and socializing with fellow entrepreneurs / people interested in new ventures.
Last week during a “Business & Beer” meeting we held a short presentation of Imooty and had the pleasure of being introduced to Secretary of State from the Berlin Senate!
CORDIS, the Community Research and Development Information Service for Science, Research and Development, have today issued an article about Imooty’s media monitoring tool!
CORDIS is the official source of information on the seventh framework programme (FP7) calls for proposals; it offers interactive web facilities that links together researchers, policy makers, managers and key players in the field of research.
News Flash; We are now being coached through the TCC! Our coach has helped us structure our business concepts and recently introduced us to the Profund incubator department at the Freie Universität Berlin (FU). They will help us further develop our personalized news service.
Profund works with the objective of creating new business opportunities in Berlin. It provides an excellent environment for cooperation between the academic network and new ventures. Professors are on hand as experts and mentors and founders exchange information about their experiences.
Through Profund, Imooty will soon submit an application for the a ’start up’ grant called the Exist Gründerstipendium. The ca. €100.000 grant includes funding for a team of 3 full time positions, office equipment and external consulting services.
The director of Profund, Mr. Patrik Varadinek has introduced Imooty to Dr. Raupp from the Journalism and Communication Studies Department. Dr. Raupp has agreed to mentor the project through the grant period (12 months). Needless to say, an association with Profund, FU and Dr. Raupp will greatly increase the credibility of our project.
As for the third person to be included in the grant application, we have found Ms. Serena Botti. She shares our enthusiasm for a European media landscape and will help us with PR and communication. Ms. Botti has a Master of International Relations from the University of Bologna with focus on political sciences with a specialization on EU institutions.
See team profile for further information and check out your favorite mobile news at Imooty.eu.
Through the Business Angel Club of Berlin (BACB) we have made the first steps towards financing Imooty. Our contact at BACB is also a coach at the Technology Coaching Center Berlin (TCC), a subsidiary of the Investment Bank of Berlin. Imooty will be presented for a TCC panel next week and will hopefully qualify for subsidized coaching services.
We expect that through these networks we will gain access to important contacts and receive valuable information on how to successfully finance our venture.
We now also have our own office space in East Berlin, Alt Stralau 37 (Friedrischain). The place is complete with several authentic DDR features, linoleum floors, fluorescent lights. It appears to have been an old East German border control surveillance center. I’ve never seen a room furnished in the 80ies, with so many electrical outlets…
Impress of Media Monitoring.info Blog
