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Interest in Imooty’s online monitoring tool has picked up significantly over the past few weeks. As we launched the BASIC service in October, we were targeting the small and medium sized enterprise segment, however, we were soon approached by large companies looking for a user friendly environment to collect media intelligence.
Over the next few weeks we will test our online monitoring PRO features in a private Beta. The new version is scheduled to launch commercially in March of 2010. Imooty PRO will include a online monitoring team platform, semantic search and a information categorization tool. Please drop us a line if you’d like to participate in the Beta!
Looking back at 2009 we collected a wealth of practical experience from which we will benefit (hopefully) in 2010. In terms of theoretical knowledge, the most valuable read was without a doubt “Getting Real” by 37 Signals, mandatory reading for anyone developing an IT tool…
Want to start with online monitoring and don’t know how? Go to Imooty.eu and register for our free trial!
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Media intelligence : Analyzing how your company name or brand rates in online reviews, vs. those of your competitors’, most definitely belongs on your media intelligence to-do list.
Or does it?
The New York Times article, “On the Internet, Everyone’s a Critic But They’re Not Very Critical” reports that the average online review rating is 4.3 stars out of 5. That’s of course far away from being even remotely close to the “bell curve”. How come the average distribution of statistical data is so far off? Does media intelligence practices play a role here?
The article seems to indicate that yes, they do. Printer paper, boots and dog food in particular have bloated online reputations and the same can be said for hotels being reviewed on TripAdvisor.com.
However, media intelligence practices, such as a manager’s puffing up the average rating of this own product or service, is not the only factor. Someone is also minding the store. Several independent Amazon reviewers for example, suspect that the online megastore is involved in selective review vetting.
Translation: Negative reviews are simply deleted in order to sell more products. Ed Keller, CEO of the Keller Fay Group, has found that ca. 65% of word-of-mouth reviews are positive, whereas only 8% are negative!
At the end of the day the question then becomes how “good” is a good review. Do you have the strength to give a 4.3 review its real (average) value in your media intelligence matrix?
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Imooty attended Berlin’s 4th conference multimedia start-up’s yesterday. We were pleased to present our mobile news application at the conference, which is a forum for multimedia and technology start-ups to network with prospective investors. It took place in the former DDR movie theater “Kosmos” in East Berlin.
This year’s motto was to collaborate and succeed in a time of economic crisis and Mr Kaczorowski, Director of Internet Business Solutions at Cisco Systems AG, held the keynote address. He told us how Cisco, one of the world’s largest networking equipment and network management suppliers didn’t had to cancel its annual leadership conference. Instead, new ‘live size’ video conference applications enabled them to organize a 3 day online conference for top level management world wide. Later, we were pleased to share Imooty’s collaborative mobile news features with the conference participants.
Another presentation by Dr. Martin Kupp, from European School of Management and Technology in Berlin, dealt with the fundamental question: how to stay longer on the market? The Queen of pop, Madonna would serve as an example for success as her biography is a textbook example for marketing and PR strategies.
In short the reccomendations were as follows;
- Move with the flow and endorse new technologies; Madonna boldly promoted MTV’s use of music videos already in 1983.
- Break some rules; Madonna has questioned sexual and religious tabus her entire career.
- Blend with the up-and coming, Madonna has collaborated with young artists and got good coverage as she kissed Britney Spears in the MTV Video Awards in 2003.
As for the exhibition, we had our own stand somewhere in the middle, presenting Imooty’s Media Monitoring solutions. As expected, the financial crisis dominated the general mood at the conference, and proved to be an excellent occasion to present Imooty as a concrete way for companies to save money on online reputation management services in trying times.
And the Gummy Bears at our stand, courtesy of Profund, FU, was a huge hit among fellow exhibitors as well as investors.
Create your online monitoring tool and start following mobile news today!
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Last week Imooty was awarded a Ruban d’Honneur for its business intelligence application at the European Business Awards! We were nominated in the Business Innovation of the Year category.
The Awards ceremony took place at the Westin Excelsior in Rome where about 200 business leaders and esteemed guests showed up. We were awarded the Ruban d’Honneur by former President of Romania, Mr Emil Constantinescu.
From 7000 entered companies, 99 Ruban d’Honneurs were awarded and 10 overall category winners announced. Reaching this level of recognition is a major achievement for our young company and we look forward to participating again next year.
Try our business intelligence application for FREE today!
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Imooty.eu is proud to announce its membership of the European Knowledge-Intensive-Services-Innovation-Platform! News flash; our media intelligence tool was selected following our participation and presentation at the KIS Partnership Forum in Brussels last month.
The platform, a.k.a. KIS 100, brings together the most interesting and successful “knowledge” companies in Europe. It was established to promote exchange of ideas and to promote partnerships between cutting edge innovators, among others in the mobile news area.
The KIS 100 CLUB and Europe INNOVA are initiatives financed by the European Commission’s Directorate General for Enterprise and Industry.
Want your own news flash? Start using Imooty today!
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Through our partnership with Helios Media, we were invited to attend the Kommunikationskongress in Berlin. The event is the most important PR / Communication event in Germany and presented an excellent opportunity for Imooty to network and meet with prospective collaboration partners and potential subscribers to our online reputation monitoring platform.
The conference featured many interesting speakers, among others Wolfgang Schäuble, Germany’s interior minister who held a talk on transparency and credibility in political communication.
Take the first step in online reputation managment and register for a FREE media monitoring trial!
We’re pleased to announce that our online monitoring service has been awarded the VALOR label. It is awarded by PRO INNO Europe, a new initiative of Directorate General Enterprise and Industry, which aims to become the focal point for innovation policy analysis, learning and development in Europe.
The letter notifying us of the decision states that the “[b]ackground of this positive decision is the quality of your project, its technological content, its commercial value, its implementability and international ambitions; all crucial aspects to the context of the pilot program launched under the InnoNet Project VALOR.”
Visit Imooty.eu to create your own media monitoring report today!
Imooty is now officially the proud recipients of the “Starting Successfully with Multimedia” prize of the Federal Ministry of Economy and Technology in Germany. And, news flash; apart from great press coverage and €25.000 we also receive support and coaching services from the VDI/VDE.
Imooty was awarded for its idea of personalized news and an ergonomic business intelligence interface. Winning the prestigious multimedia prize confirms the originality of our platform and underlines its relevance as a media intelligence service for the European media landscape. The prize was awarded at the International Fair of Consumer Electronics (IFA) in Berlin.
Check out the Next Generation in Market Intelligence today!
Imooty has entered a partnership with Helios Media, a Berlin publishing company providing information for professionals in the areas of politics, economy and media.
Imooty provides direct links to the the company’s independent journalistic publications and Helios have offered to sponsor Imooty as a young Berlin start-up. Through the collaboration we are invited to attend Conferences and Networking sessions arranged by Helios.
This allows us to directly address one of our key customer groups, namely press secretaries and communication directors.
We have been notified that we will receive the Exist start-up grant. The ca. €100.000 grant will fund a team of 3; Serena, Blaise and Kristoffer and will also cover other operating expenses.
As an Exist funded project we also get a Profund office space at the FU Lankwitz Campus.
