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Between the grant and the multimedia prize we have a chance to expand our team with a programmer specializing in Luncene / Nutch. He is in charge of developing additional technology capable of scanning qualitative news and information sites. This will greatly improve the content on Imooty - to that end we also employ part time staff to help us further contribute content to our media monitoring tool.
Create your own press review at Imooty.eu
Imooty is now officially the proud recipients of the “Starting Successfully with Multimedia” prize of the Federal Ministry of Economy and Technology in Germany. And, news flash; apart from great press coverage and €25.000 we also receive support and coaching services from the VDI/VDE.
Imooty was awarded for its idea of personalized news and an ergonomic business intelligence interface. Winning the prestigious multimedia prize confirms the originality of our platform and underlines its relevance as a media intelligence service for the European media landscape. The prize was awarded at the International Fair of Consumer Electronics (IFA) in Berlin.
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Imooty has partnered with the Media Deals consultancy firm. Media Deals will work with Imooty to further develop a business model for its market intelligence tools. In addition, Media Deals will assist Imooty with locating an investor and develop strategic partnerships with media companies.
Imooty has entered a partnership with Helios Media, a Berlin publishing company providing information for professionals in the areas of politics, economy and media.
Imooty provides direct links to the the company’s independent journalistic publications and Helios have offered to sponsor Imooty as a young Berlin start-up. Through the collaboration we are invited to attend Conferences and Networking sessions arranged by Helios.
This allows us to directly address one of our key customer groups, namely press secretaries and communication directors.
We have been notified that we will receive the Exist start-up grant. The ca. €100.000 grant will fund a team of 3; Serena, Blaise and Kristoffer and will also cover other operating expenses.
As an Exist funded project we also get a Profund office space at the FU Lankwitz Campus.
Imooty is participating in a panel discussion at the European Communication Summit in Brussels. The European Communication Summit brings together top-class communication professionals from all over Europe.
Kristoffer will talk about how new media is changing news consumption. The discussion is lead by Philippe Borremans, managing director of Blackline, a social media consulting agency. The other participants are Pawel Lisicki from the Polish newspaper Rzeczpospolita and Hans de Keulenaer from the European copper institute.
The title of the discussion is “New Media: Method to the Madness” and is described as follows;
“Recent years have seen the new possibilities brought on by the evolution of the internet and its users fuse with practically all areas of life and business. The flow of information, whether it is generated by individuals or organisations, is constantly being fed, diverted, inflated, validated and/or discredited through the channels and conversations happening with in all forms of New and Social Media. These un-predictable new realities affect every communications professional who must now learn to navigate these waters or risk being washed overboard. With this panel, New Media’s ability to level the playing field when it comes to power of influence will be addressed as well as how the communications world can play along.”
The press conference and the launch of Imooty.mobi has generated a lot of publicity. We have been featured in major German, Italian, Spanish and UK media outlets. These include Süddeutsche Zeitung, La Repubblica, RAI international, Intomobile and an interview with Kristoffer in the Editors Weblog
Imooty has also been invited to present at a Mobile Monday event here in Berlin. Mobile Monday is a global community of mobile industry visionaries, developers and influentials fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets.
During the press conference Kristoffer held a presentation of Imooty’s European media monitoring vision whereas Blaise did a demonstration of the different functions and possibilities on offer. Pretty funny watching ourselves afterwards, you could definitely see it was our first press conference 
In the future we plan to offer premium press clipping services with publishers. Withholding a modest sales commission, Imooty will reimburse content providers for downloaded content.
The experience of arranging a press conference allowed us to go through the all the practical logistics; writing press releases, direct contact with journalists and finding interesting angles for the “event”. It’s a great opportunity to connect and communicate our vision and we expect to see more Imooty features in the next few weeks.
Also, the re-submission to Exist is finally done, if everything goes we’ll have funding from June on.
Perhaps it was the mobile news update that did it? We’re got a featured in Killerstartups.com!
We’ve launched a general update which enables us to launch a mobile business intelligence tool. The re-launch mainly improves back-end performance of the basic press review functions and the search engine. By upgrading we also prepare for future media modules; Imooty.mobi and a Web 2.0 space for publishers allowing them to contribute archives to the press clipping services.
Imooty wants to streamline access to multimedia European news coverage on mobile phones (mobile news). The challenge is to seamlessly access multimedia content from the different sources so that users may easily read, view, listen and access the media.
To this end we’re making the MyImooty section available from Imooty.mobi. Users will be able to easily access a customized news universe on the go. The service will include an automated notification system so that the latest updates on certain topics can be communicated to users by way of customized SMS, RSS-Feeds and/or email Newsletter delivery.
Sign up for MyImooty today and access mobile news and business intelligence !
