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Starting out with social media monitoring, most people begin with Google Alerts. However, if you’re serious about social media monitoring, you’ll want to shop around for a professional tool.
The problem with Google is that the search results are based on a variety of factors including your own search history. Obviously, if your search history is irrelevant to your new query, you’re unlikely to get any good data.
Also, Google’s secret algorithm determines the relevance and authority of links, which for monitoring purposes is inappropriate. For example, you’re likely to miss out on obscure, but relevant industry blogs, that don’t play by Google’s SEO rules…
Next, you’ll find it’s one thing to locate the information, but something completely different to get a grip of the data. How do you handle your social media monitoring search results? Not with Google alerts, that’s for sure.
So where to start?
First, define which social media platforms you’d like to pull information from. Where does your market segment hang out? Slumming around on My Space, Friend casting on Facebook, or Tweeting on Twitter?
Next, define your keywords. Say you’re a lawyer looking for new clients, you’d want to use some keywords describing your field of expertise. If he’s providing intellectual property (IP) services, he’d want to monitor anything related to “patents”, “trademarks” and “copyrights”. But he’d then get lots of noise from competitors marketing their IP services!
By simply adding additional keywords, such as “pirate”, “infringement” or “question” our IP expert would narrow in on individuals with a particular problem… That way, he’d reduce the number of search results dramatically, spend a lot less time going through irrelevant search results, and find those with a specific issue to resolve.
Depending on the answers to the above questions, you can either choose an agency to do the job for you, or try one of the do-it-yourself social media monitoring services.
Worst kept secret: Choosing the do-it-yourself option will save you big time!
If you want get down to business right here, right now, sign up for Imooty’s FREE 4 week social media monitoring trial!
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Media intelligence : Analyzing how your company name or brand rates in online reviews, vs. those of your competitors’, most definitely belongs on your media intelligence to-do list.
Or does it?
The New York Times article, “On the Internet, Everyone’s a Critic But They’re Not Very Critical” reports that the average online review rating is 4.3 stars out of 5. That’s of course far away from being even remotely close to the “bell curve”. How come the average distribution of statistical data is so far off? Does media intelligence practices play a role here?
The article seems to indicate that yes, they do. Printer paper, boots and dog food in particular have bloated online reputations and the same can be said for hotels being reviewed on TripAdvisor.com.
However, media intelligence practices, such as a manager’s puffing up the average rating of this own product or service, is not the only factor. Someone is also minding the store. Several independent Amazon reviewers for example, suspect that the online megastore is involved in selective review vetting.
Translation: Negative reviews are simply deleted in order to sell more products. Ed Keller, CEO of the Keller Fay Group, has found that ca. 65% of word-of-mouth reviews are positive, whereas only 8% are negative!
At the end of the day the question then becomes how “good” is a good review. Do you have the strength to give a 4.3 review its real (average) value in your media intelligence matrix?
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Yesterday it was time to thank our interns for their efforts over the past few months. Edward and Ana came to us via “Leonardo”, a program which helps young professionals find internships abroad. Edward worked on our visual media monitoring system whereas Ana did a great job with research of online reputation management services in Spain.
Kristina has also done a terrific job over the last few months. Her awareness of the particular PR needs of the Web 2.0 generation, helped us develop an online monitoring service for the next generation media monitoring professionals.
Together we all went to a Biergarten by the river, across from the Bode Museum. It was one of those nights when people clearly had not been out for a while… It has been a crappy summer so far and instead of constantly checking mobile news, folks could finally bake in the sun, have a drink and dance tango as the boats went honking by.
It turned out to be a good start of the summer and we hope we’ll be as lucky with our next interns as with Ana, Edward & Kristina.
Thank you!
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Blaise & Jasper waiting for a goal
Imooty is pleased to announce that Jasper Dencker-Hahn has joined the Imooty team. Jasper has 20 years experience in the media monitoring field and will assist Imooty in business development. His most recent engagements include Mediaclippings, Picturesafe and Xerox. To celebrate the collaboration we invited Jasper to Olympia Stadion to watch his favourite soccer team, Werder Bremen, play Hertha BSC. An excellent game which ended with a 2-1 favor for the home team. With his characteristic optimism Jasper maintained that Werder were not giving its best because of preparations to the UEFA cup!
Set up your free online reputation monitoring system with Imooty.eu today!
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Last week Imooty was awarded a Ruban d’Honneur for its business intelligence application at the European Business Awards! We were nominated in the Business Innovation of the Year category.
The Awards ceremony took place at the Westin Excelsior in Rome where about 200 business leaders and esteemed guests showed up. We were awarded the Ruban d’Honneur by former President of Romania, Mr Emil Constantinescu.
From 7000 entered companies, 99 Ruban d’Honneurs were awarded and 10 overall category winners announced. Reaching this level of recognition is a major achievement for our young company and we look forward to participating again next year.
Try our business intelligence application for FREE today!
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Imooty.eu is proud to announce its membership of the European Knowledge-Intensive-Services-Innovation-Platform! News flash; our media intelligence tool was selected following our participation and presentation at the KIS Partnership Forum in Brussels last month.
The platform, a.k.a. KIS 100, brings together the most interesting and successful “knowledge” companies in Europe. It was established to promote exchange of ideas and to promote partnerships between cutting edge innovators, among others in the mobile news area.
The KIS 100 CLUB and Europe INNOVA are initiatives financed by the European Commission’s Directorate General for Enterprise and Industry.
Want your own news flash? Start using Imooty today!
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Presenting Imooty at the European Mediatech and European Venture Summit was a challenging experience. Investors are understandably weary these days and would like to see cash flow before even thinking about making a commitment. One could definitely sense a market saturation for ‘nice to have’ social media / network applications.
Feedback confirmed that Imooty does not fall in this category because we have a concrete media intelligence tool with ‘have to have’ benefits for European SME’s. As a cost saving alternative to existing business intelligence applications and media monitoring services, Imooty has the qualities of a disruptive business model.
Want to try it out? Get your mobile news with Imooty.mobi!
Through our partnership with Helios Media, we were invited to attend the Kommunikationskongress in Berlin. The event is the most important PR / Communication event in Germany and presented an excellent opportunity for Imooty to network and meet with prospective collaboration partners and potential subscribers to our online reputation monitoring platform.
The conference featured many interesting speakers, among others Wolfgang Schäuble, Germany’s interior minister who held a talk on transparency and credibility in political communication.
Take the first step in online reputation managment and register for a FREE media monitoring trial!
We’re pleased to announce that our online monitoring service has been awarded the VALOR label. It is awarded by PRO INNO Europe, a new initiative of Directorate General Enterprise and Industry, which aims to become the focal point for innovation policy analysis, learning and development in Europe.
The letter notifying us of the decision states that the “[b]ackground of this positive decision is the quality of your project, its technological content, its commercial value, its implementability and international ambitions; all crucial aspects to the context of the pilot program launched under the InnoNet Project VALOR.”
Visit Imooty.eu to create your own media monitoring report today!
Between the grant and the multimedia prize we have a chance to expand our team with a programmer specializing in Luncene / Nutch. He is in charge of developing additional technology capable of scanning qualitative news and information sites. This will greatly improve the content on Imooty - to that end we also employ part time staff to help us further contribute content to our media monitoring tool.
Create your own press review at Imooty.eu
