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Blaise & Jasper waiting for a goal
Imooty is pleased to announce that Jasper Dencker-Hahn has joined the Imooty team. Jasper has 20 years experience in the media monitoring field and will assist Imooty in business development. His most recent engagements include Mediaclippings, Picturesafe and Xerox. To celebrate the collaboration we invited Jasper to Olympia Stadion to watch his favourite soccer team, Werder Bremen, play Hertha BSC. An excellent game which ended with a 2-1 favor for the home team. With his characteristic optimism Jasper maintained that Werder were not giving its best because of preparations to the UEFA cup!
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Last week Imooty was awarded a Ruban d’Honneur for its business intelligence application at the European Business Awards! We were nominated in the Business Innovation of the Year category.
The Awards ceremony took place at the Westin Excelsior in Rome where about 200 business leaders and esteemed guests showed up. We were awarded the Ruban d’Honneur by former President of Romania, Mr Emil Constantinescu.
From 7000 entered companies, 99 Ruban d’Honneurs were awarded and 10 overall category winners announced. Reaching this level of recognition is a major achievement for our young company and we look forward to participating again next year.
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The result of financial downturn and crisis is a “shake out” of unsustainable business models and unhealthy companies. The media sector is going through a period of major restructuring and Darwin, born 200 years ago today, would probably see this as a natural development.
The internet started to change how we access information over a decade ago. Different media formats, text (newspaper articles), audio (radio programs) and video (TV programs) are merged in a single browser.
The consequence for ‘old media’ is devastating; old business models are going out of business! For newspapers the problem is sinking subscription sales, dwindling interest in their classifieds and advertisers who increasingly become aware that they’re being overcharged. And News Flash; Broadcasters face similar struggles as users access the internet for audiovisual content.
Meanwhile, the question of how to monetize on the web remains unanswered. Today Youtube announced a system of micro payment for offline content on their blog. Would you pay for content on Youtube?
So far conventional wisdom show that it is difficult to charge for media content on the web. Part of the problem is diversity, why should I pay here when I get it for free over there? YouTube’s efforts will be interesting to follow…
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In preparing our market launch, Imooty is doing a survey. If you’d like to help us out, please have a look here.
Feel free to fwd. this to anyone who might be interested.
Presenting Imooty at the European Mediatech and European Venture Summit was a challenging experience. Investors are understandably weary these days and would like to see cash flow before even thinking about making a commitment. One could definitely sense a market saturation for ‘nice to have’ social media / network applications.
Feedback confirmed that Imooty does not fall in this category because we have a concrete media intelligence tool with ‘have to have’ benefits for European SME’s. As a cost saving alternative to existing business intelligence applications and media monitoring services, Imooty has the qualities of a disruptive business model.
Want to try it out? Get your mobile news with Imooty.mobi!
Through our partnership with Helios Media, we were invited to attend the Kommunikationskongress in Berlin. The event is the most important PR / Communication event in Germany and presented an excellent opportunity for Imooty to network and meet with prospective collaboration partners and potential subscribers to our online reputation monitoring platform.
The conference featured many interesting speakers, among others Wolfgang Schäuble, Germany’s interior minister who held a talk on transparency and credibility in political communication.
Take the first step in online reputation managment and register for a FREE media monitoring trial!
Imooty has partnered with the Media Deals consultancy firm. Media Deals will work with Imooty to further develop a business model for its market intelligence tools. In addition, Media Deals will assist Imooty with locating an investor and develop strategic partnerships with media companies.
Imooty has entered a partnership with Helios Media, a Berlin publishing company providing information for professionals in the areas of politics, economy and media.
Imooty provides direct links to the the company’s independent journalistic publications and Helios have offered to sponsor Imooty as a young Berlin start-up. Through the collaboration we are invited to attend Conferences and Networking sessions arranged by Helios.
This allows us to directly address one of our key customer groups, namely press secretaries and communication directors.
We have been notified that we will receive the Exist start-up grant. The ca. €100.000 grant will fund a team of 3; Serena, Blaise and Kristoffer and will also cover other operating expenses.
As an Exist funded project we also get a Profund office space at the FU Lankwitz Campus.
Imooty is participating in a panel discussion at the European Communication Summit in Brussels. The European Communication Summit brings together top-class communication professionals from all over Europe.
Kristoffer will talk about how new media is changing news consumption. The discussion is lead by Philippe Borremans, managing director of Blackline, a social media consulting agency. The other participants are Pawel Lisicki from the Polish newspaper Rzeczpospolita and Hans de Keulenaer from the European copper institute.
The title of the discussion is “New Media: Method to the Madness” and is described as follows;
“Recent years have seen the new possibilities brought on by the evolution of the internet and its users fuse with practically all areas of life and business. The flow of information, whether it is generated by individuals or organisations, is constantly being fed, diverted, inflated, validated and/or discredited through the channels and conversations happening with in all forms of New and Social Media. These un-predictable new realities affect every communications professional who must now learn to navigate these waters or risk being washed overboard. With this panel, New Media’s ability to level the playing field when it comes to power of influence will be addressed as well as how the communications world can play along.”
