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Our Story
The idea of creating Imooty dates back to the World Cup final of 2006 between France and Italy here in Berlin. As the final ended Italians popped the Prosecco and the French wondered where to put the Champagne.
Meanwhile, the talk was all about the head-butt… Zidane had “no comment”, and Materazzi was too busy celebrating so journalists all over Europe started hiring lip-readers to analyze and find out what had been said. In Italy newspapers wrote that Materazzi simply had asked to have Zidane’s shirt after the match. In France the version was that harsh words had fallen about Zidane’s sister and/or mother. In Norway someone analyzed that Materazzi had asked if he’d been to the hairdresser lately (Zidane is balding).
Hearing about these stories, we realized, depended on our international network here in Berlin. Looking up and learning of the different news perspectives, on a single European media platform was not possible. We asked ourselves why there wasn’t a platform where one could easily search, access and compare the different media landscapes.
Later we came to realize that as Europe continue it’s development, more people and companies migrate, communicate in different languages and follow news from nearby countries. As Imooty founders, we are examples of this development. Blaise is French and Kristoffer Norwegian, both living and working in Berlin for some time now.
You can check out our Zidane inspired media monitoring tool at Imooty.eu.
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