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What’s your social media tipping point?
Defining your social media tipping point: Engaging with social media can be overwhelming for both small and large organizations, there’s just so much being said out there! It can be real challenge to cut through the noise and focus on what really matters, however, that’s usually not the main issue.
For most companies the real struggle is dealing with change management and internal policy, namely, deciding on questions like:
-Who’s in charge of listening?
-Who’s in charge of deciding whether something is relevant?
-What happens when there’s a problem?
-Who is in charge of responding?
-What is the engagement deadline?
These are all policy decisions and need to be associated with a specific social media tipping point, i.e. the threshold when a social behavior tips, and start spreading like wildfire.
For example, to determine whether something is wrong or controversial, set a daily limit of how many negative postings are allowed before you flag it. Then, once that threshold is reached, who deals with it?
As mentioned in a previous post on proactive social media monitoring here at media-monitoring.info, it’s not desirable, nor feasible to engage with everybody with an opinion. In fact, whether to engage or not is a policy decision too, i.e. determining what level of pull the person has with your core target group. Don’t be afraid to pick and choose who to interact with, it’s by engaging the most influential opinion makers you’ll have the most impact!
Finally, sharing quality content and answering questions is a positive way of engaging with people online. It’s well worth investing in creating a company blog, white papers and videos. Use them as reference points for your online engagement and keep the conversation going by sharing your expertise.
Register risk free for Imooty’s social media monitoring tool and define your social media tipping point today!
