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Online Monitoring: In this video, we’ll show you how easy it is to get started with Imooty’s online monitoring tool. By entering a few keywords, you’ll know when people are discussing your brand, keep track on business partners and competitors, and stay up to date on the latest industry trends… Knowledge is power and the way to carve out a competitive edge for yourself is setting up an online monitoring system:
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This video has a preview of Imooty’s social media monitoring tool.
We’ll first go over Imooty’s keyword navigation and see how you may navigate according to news, blogs and other social media sources. Next, we’ll see how social media data is saved and categorized in the media library. Lastly we’ll show how to locate special sub-topics in Imooty’s social media monitoring dashboard.
Register for a free trial of Imooty.eu social media monitoring tool today!
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Is social media monitoring a good way to generate leads? Someone actually asked me this the other day. A good answer is sometimes found by asking a new one: Have you noticed that people often use status messages to announce particular interests and things they’re looking for?
In the ‘old days’ you might have invested in a direct mail campaign to drive traffic to your site. You could also have created a pay-per-click campaign to gain visibility, make Google some extra cash and to decrease your dependence on SEO. However, with social media monitoring tools, there are ‘real time’ opportunities to connect with people looking exactly for what what you have to offer.
There are of course an over-abundance of social media monitoring tools offering their services, however, the real work is identifying the keywords to use in your campaign. This process is indeed similar to SEO; just as you want your website to be indexed for words and phrases people use to search for your (type of) products and services, you’ll want to monitor keywords that people use to describe interests running parallel to what you offer.
For example, if you’re in the business of making designer shirts from orders received through your website, you may want to monitor “custom-made shirt”, “tailor-made shirt” and/or “made-to-measure shirt”. Simply monitoring ‘designer shirts’ could also work, but there’s a risk that’s too generic.
In this process, you may also want to compare ‘your’ keywords to those used in connection with competitors product and services. It’s also a good idea to monitor key industry terminology to pick up the latest industry trends and detect new directions where customer interests may be heading.
Chances are that you’ll find social media monitoring a cost effective alternative to traditional market research. And best of all, with Imooty.eu, you can try it out for free!
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Brand monitoring 2.0; Feeling increasingly overwhelmed by the never ending stream of information? Prefer sticking your head in the sand and wait for it all to go away?
The good news is that with the new media outlets, new tools emerge to leverage value from this endless flow of information. Learning how to use such tools can save time, avoid online reputation issues and help identify new business opportunities.
Lets start with the time management issue. Sure, there’s times you just want to browse around, check out some mainstream news or funny videos, but when it comes to specific monitoring activities, focus is the name of the game. Unless you have a clear idea of what you’re looking for, and a strategy for what to do with the data once located, you’ll quickly get distracted.
By identifying keywords that are important for your business, you will be in a position to find conversations about your brand, competitors and industry trends. Next step is to filter out the useful information and decide what to do with it. Oftentimes, brand monitoring data will be forwarded to a colleague in customer support, who will take action, addressing unhappy bloggers or forum participants. Positive mention will be of interest for the person in charge of SEO link building and the PR and marketing department. Other data, such as competitive intelligence and market trends, will be of interest for the R&D department.
Over the last months Imooty has developed a tool facilitating this type of work. Through a social media listening dashboard, users locate information on keywords across different social media sources and save posts to their media library. Users create projects, delegate responsibilities and define milestones, creating a sense of accountability when dealing with online media intelligence.
Want to take the Imooty tool for a test drive? Sign up for a free brand monitoring trial today!
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