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Proactive social media monitoring
Proactive social media monitoring deals with minor social media flames before they turn into forest fires. When spotting a negative comment on your brand in a discussion forum the question quickly becomes, “how big is this”?
You don’t want to engage a diper rash personality who is using social media to symptomatically complain. However, DO pay attention if the comment resonates with other forum participants.
Next, find out who placed the comment. Is it a real person with a social media following? Is his/her audience likely to have resonance with your target group? In short, in doing social media monitoring, try to establish what level of influence the person posting the comment has.
It’s time to pay particular attention when social media monitoring shows that members of your core audience are posting negative comments. If some of your evangelist users are unhappy now, more are likely feel the same way in the near future.
When you find that comments and forum posts spread to a blog post, you need to take a closer look. The fact that a message makes a channel shift, from a forum discussion to blog post, is a red flag.
The blog may at that point be a good place to actively respond to criticism and do some active online reputation management. Start by getting in touch with the author and establish rapport. Explain your side of the story and ask to contribute with a comment.
With some luck, the blogger may issue an update on the previous post and report your solution to the problem. Proactive social media monitoring could prevent the issue from making another channel shift, for example to other blogs, online news sites, video and/or picture sharing sites.
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Nice post, GREAT picture! Where do you guys get your material?
Actually, Kristoffer has a MFA in photography and keeps us well supplied with what he labels “conceptual imagery”
I haven’t received my Email Alert this week, I’m posting a complaint in the SCIP LinkedIn forum if Imooty doesn’t shape up pronto!
Is that channel shift?
Cornelia “Pepper” Piper needs to chill her pipes
We can digg, search and look all we want, but we can’t produce the content you dream about. So stop complaining and focus on generating some “real” PR for your client. Use spiders, aligators or some snakes, they will get you headlines!