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Multimedia Conference - integrating mobile news in collaborative projects
Imooty attended Berlin’s 4th conference multimedia start-up’s yesterday. We were pleased to present our mobile news application at the conference, which is a forum for multimedia and technology start-ups to network with prospective investors. It took place in the former DDR movie theater “Kosmos” in East Berlin.
This year’s motto was to collaborate and succeed in a time of economic crisis and Mr Kaczorowski, Director of Internet Business Solutions at Cisco Systems AG, held the keynote address. He told us how Cisco, one of the world’s largest networking equipment and network management suppliers didn’t had to cancel its annual leadership conference. Instead, new ‘live size’ video conference applications enabled them to organize a 3 day online conference for top level management world wide. Later, we were pleased to share Imooty’s collaborative mobile news features with the conference participants.
Another presentation by Dr. Martin Kupp, from European School of Management and Technology in Berlin, dealt with the fundamental question: how to stay longer on the market? The Queen of pop, Madonna would serve as an example for success as her biography is a textbook example for marketing and PR strategies.
In short the reccomendations were as follows;
- Move with the flow and endorse new technologies; Madonna boldly promoted MTV’s use of music videos already in 1983.
- Break some rules; Madonna has questioned sexual and religious tabus her entire career.
- Blend with the up-and coming, Madonna has collaborated with young artists and got good coverage as she kissed Britney Spears in the MTV Video Awards in 2003.
As for the exhibition, we had our own stand somewhere in the middle, presenting Imooty’s Media Monitoring solutions. As expected, the financial crisis dominated the general mood at the conference, and proved to be an excellent occasion to present Imooty as a concrete way for companies to save money on online reputation management services in trying times.
And the Gummy Bears at our stand, courtesy of Profund, FU, was a huge hit among fellow exhibitors as well as investors.
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Madonna as an example for innovation in the IT sector? That’s the most ridiculous thing I’ve heard this year. Technology is not pop music and Madonna is not a nerd, get real people! To me, this sounds more like a desperate ‘me too’ idea, typical of an academic pretending to ‘think outside the box’. Common people, get real!!!
I’m not so sure Madonna is not a nerd
Anyway, she seems to have been quite successful with ‘me too’ commerce. And the IT industry itself is an example of this, just look at the Samwer brothers here in Germany, that’s how they made their success…
Sure, the ‘me too’ philosophy works, no question about it. But that was not my point. The analogy between Madonna and IT nerds is flawed, they’re NOT the same type of people, nor are they operating in similar markets. IT is focused on problem solving, not grooving along to some stupid Hollywood theme. You can’t make a nerd cool like that, just look at Bill Gates, did he make money having a cool image, I don’t think so…
The flip side of that argument is Steve Jobs. Is he making money looking cool? Sure looks like it.
Apple is an exception.
And an exception to be followed, don’t we all want to be like Apple. Creating something that not only looks good, but also works better. Personally, I hope the tyrrany of the nerds will end soon.