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Idea; media monitoring Zidane press coverage
The idea of developig Imooty as a media monitor, dates back to the World Cup final of 2006 between France and Italy here in Berlin. As the final ended Italians popped the Prosecco while the French wondered what to do with the Champagne. Meanwhile, the talk was all about what Materazzi had said to provoke the head-butt of Zidane…
Zidane had “no comment” to the incident and journalists hired lip readers to find out what had been said. In Italy a version was that Materazzi simply had asked for Zidane’s shirt after the match. In France the version was that harsh words had fallen about Zidane’s sister and/or mother. In Norway someone joked that a joke had been made on Zidane’s hairdo (he’s bald). Interesting press review!
Hearing about these stories, we realized, depended on our international network here in Berlin. Looking up and learning of the different news perspectives, on a single European media platform was not possible. Why wasn’t there be a place where one could easily search and access this information? The idea of creating a democratized press clipping service was born.
Imooty has so far been well received – bloggers are exited to be part of the platform and prestigious publications such as the Economist, Le Monde Diplomatique and Tagesschau have commended our initiative.
