Brand monitoring 2.0 – got listening skills?

Brand monitoring 2.0; Feeling increasingly overwhelmed by the never ending stream of information? Prefer sticking your head in the sand and wait for it all to go away? The good news is that with the new media outlets, new tools emerge to leverage value from this endless flow of information. Learning how to use such tools can save time, avoid online reputation issues and help identify new business... [Read more]

Social media monitoring and reaching “trust agents”

From time to time, we get the question “what’s the risk of not having a social media monitoring tool?” The question reveals a perception that “social media is just an add-on to other media outlets”. It’s not. Social media has a different set of rules and is reshaping entire markets. With social media, people are engaging and interacting around context, not necessarily personal... [Read more]

Monitoring social media keywords

Why monitor social media keywords? First, because search engines have turned into reputation engines. Today, people use search engines to “shop around” and check a brand’s reputation before making a purchasing decision. Locating discussions around your brand and identifying important opinion makers can avert brand attacks before the reputation is affected. For example, media mointoring can... [Read more]

Online Reputation Management and crowdsourcing

In a context of online reputation management, we refer to crowdsourcing as social bookmarking or collaborative tagging. So what does that have to do with brands and brand monitoring? Well, these days, pretty much everything. The latest example comes to us from Sears, a large department store chain in the US: A couple had just bought a freezer from a Sears store in Dripping Springs, Texas. It would... [Read more]

Krawattenträger - Social Media Marketing

Last week, Kristoffer was featured in an interview at Krawattenträger, a blog on social media marketing. Apart from talking about Imooty’s development over the past years, he was asked how Imooty uses social media for marketing purposes. The answer is that we haven’t done much of that (so far). The best ROI for our target audience has proved to be good old direct mail and followups per... [Read more]

Live search Media Monitoring

Looking back at 2009, it was decidedly the year to get started with live search media monitoring. If you don’t know what “live search” is, think Twitter. Never understood what Twitter was all about? Well, then think about this: If I was to go on a little R&R skiing vacation in Bad-Gastein (Austrian Alps), I could do one of two things: Check Google for pages mentioning Bad-Gastein, or... [Read more]

Online Monitoring with Imooty in 2010

Interest in Imooty’s online monitoring tool has picked up significantly over the past few weeks. As we launched the BASIC service in October, we were targeting the small and medium sized enterprise segment, however, we were soon approached by large companies looking for a user friendly environment to collect media intelligence. Over the next few weeks we will test our online monitoring PRO features... [Read more]

Online Reputation Management: Got a Social Media Policy?

An important element of Online Reputation Management is developing a social media policy for your employees. Social media behavior can certainly  influence how your brand or company is being perceived. Traditionally, creating a “policy” focuses on restricting action, i.e. outlining things that cannot be done. However, the whole point with social media is engaging your customer! Therefore, in the... [Read more]

Online reputation monitoring and community management

Online reputation monitoring has become a standard tool in a PR industry constantly adjusting to change. One commonly hears that new tools and practices have everything to do with changes in technology. But is that really true? Sure, technology has pushed a paradigm shift on traditional media. Long gone are the days when radio, TV and newspaper’s had a monopoly on expressing opinions. However,... [Read more]

Benefits of a Media Intelligence strategy

An important element to getting information about your competitors is engaging in media intelligence and market research. Why? Because all companies have a communication strategy based on differentiating their company name and brands in the market! Therefore, keeping an eye on your competitors investment in media exposure, will be a key component for understanding the market intent. Media expenditures... [Read more]

Surveying German Media Intelligence Professionals

In a recent survey of over 2000 German media intelligence professionals, respondents answered questions centering on three topics; impact felt from the financial meltdown, gender issues and professional ethics. Not surprisingly, it is the media intelligence professionals from the automotive and metalworking industry that are hardest hit by financial crisis. Particularly challenging is a rising communication... [Read more]

Beyond social media monitoring, why companies fail

The first step step beyond social media monitoring is developing listening skills. Needless to say, companies have a lot to gain from understanding the customers problems. By providing solutions and sharing knowledge, content is likely to be passed on and advocated by consumers. So what’s the problem? When you say that you have an open and receptive online presence, it creates an expectation.... [Read more]

Media intelligence practices and online reviews

Media intelligence : Analyzing how your company name or brand rates in online reviews, vs. those of your competitors’, most definitely belongs on your media intelligence to-do list. Or does it? The New York Times article, “On the Internet, Everyone’s a Critic But They’re Not Very Critical” reports that the average online review rating is 4.3 stars out of 5. That’s of course... [Read more]

Proactive social media monitoring

Proactive social media monitoring deals with minor social media flames before they turn into forest fires. When spotting a negative comment on your brand in a discussion forum the question quickly becomes, “how big is this”? You don’t want to engage a diper rash personality who is using social media to symptomatically complain. However, DO pay attention if the comment resonates with... [Read more]

Online reputation monitoring of greenwashers

The Communication Summit is the yearly highlight for PR and Communication professionals in Germany, Austria and Switzerland. During a panel discussion on online PR and communication, Mr. Volker Gaßner from Greenpeace, made an interesting contribution to the topic of online reputation monitoring. Greenpeace does online reputation monitoring of companies they see as “greenwashing” their corporate... [Read more]

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