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Imooty.eu wins the LT innovation price

Imooty.eu wins the LT innovation price

The LT-­Innovate Summit, held on 26-­‐27 June 2013, saw key Industry players gather at the Thon Hotel EU in Brussels. The summit gathers a branch of information technology that allows data and content to be multilingual, intelligent and interactive. It represents companies, mostly SMEs, involved in developing products using intelligent content, speech and translation technologies. Parallel to the... [Read more]

Media Monitoring Behavioral Finance

Media Monitoring Behavioral Finance

It’s been a long time since the last post. Too long. The reason is simple, we’ve been busy. Too busy. Following the strategic partnership with Yukka, we started a common project called SentiTrade. Briefly, the idea was to media monitor financial publications for market sentiment and correlate our findings here to predict price movements. Following a pilot project completed last year, we... [Read more]

What’s your social media tipping point?

What’s your social media tipping point?

Defining your social media tipping point: Engaging with social media can be overwhelming for both small and large organizations, there’s just so much being said out there! It can be real challenge to cut through the noise and focus on what really matters, however, that’s usually not the main issue. For most companies the real struggle is dealing with change management and internal policy,... [Read more]

Named entity recognition: Paris Hilton, or the Hotel in Paris?

Named entity recognition: Paris Hilton, or the Hotel in Paris?

If you’re the PR or Marketing lead in any of the two operations, this question is a real pain. Every day, its your job to be sorting out the mentions that could potentially have something to do with your organization; Is the agitated forum discussion about that last Paris Hilton gig, or the Hilton Hotel in Paris? It is menial, annoying and very costly as it relies on brute manpower to get through... [Read more]

Online reputation management 101

Online reputation management 101

Whereas online reputation management was a specialist term to describe a fairly esoteric practice up until about 2 years ago, it has now become indispensable element to corporate communication strategy. The reason is simple; “opinion making” and “agenda setting” transformed completely somewhere along the way from the one-to-many mass media paradigm, to mainstream’s adaption of interactive... [Read more]

Rather fuse than fight - Strategic Partnership Announcement

Rather fuse than fight - Strategic Partnership Announcement

With the motto, “rather fuse that fight”, Stefan Kupferberg from Yukka GmbH and Kristoffer J. Lassen, Co-founder of Imooty, announced a strategic partnership at the Multimedia Congress 2010 in Berlin last Wednesday. The announcement came during a workshop session called “From Start-up to sustainable Business” where a panel of entrepreneurs, investors and coaches discussed the challenges... [Read more]

Media Monitoring, Parody and Fair Use

Media Monitoring, Parody and Fair Use

Can video media monitoring tools become a problem for free speech? If fully automated like YouTube’s ContentID system, the answer appears to be yes. Adding new subtitles to videos has become a popular form of satire. Perhaps you’ve seen Bruno Ganz portraying Hitler in the movie “Der Untergang”? In the original he’s going bananas realizing that he’s about to loose WWII. With... [Read more]

Social Media Monitoring: Why Google Alerts won’t cut it

Social Media Monitoring: Why Google Alerts won’t cut it

Starting out with social media monitoring, most people begin with Google Alerts. However, if you’re serious about social media monitoring, you’ll want to shop around for a professional tool. The problem with Google is that the search results are based on a variety of factors including your own search history. Obviously, if your search history is irrelevant to your new query, you’re... [Read more]

Online reputation management, 2 to 12 at Goldman

Online reputation management, 2 to 12 at Goldman

Goldman released its quarterly results yesterday, a stunning 3,5 billion in profits! Meanwhile, the firm is also being sued by the US Securities and Exchange commission (SEC). So what’s that got to do with online reputation management ? Well, since the SEC filing on April 16th, Goldman appears to have gone into damage control mode. It looks to be one of  the most controversial financial fraud... [Read more]

TGIF for the social media monitoring team?

TGIF for the social media monitoring team?

No. There’s no TGIF for your Social Media Monitoring team. It’s ON DUTY, 24/7, 365. That all the time, all of the time folks. This is one of the lessons learned from last months cyber activism attack on Nestlé’s Facebook page. To summarize; Greenpeace took issue with Nestlé’s use of palm-oil as a key ingredient in many of its products, among others, the well known Kit Kat... [Read more]

Online montitoring with Imooty

Online montitoring with Imooty

Online Monitoring: In this video, we’ll show you how easy it is to get started with Imooty’s online monitoring tool. By entering a few keywords, you’ll know when people are discussing your brand, keep track on business partners and competitors, and stay up to date on the latest industry trends… Knowledge is power and the way to carve out a competitive edge for yourself is setting... [Read more]

Social media monitoring with Imooty

Social media monitoring with Imooty

This video has a preview of Imooty’s social media monitoring tool. We’ll first go over Imooty’s keyword navigation and see how you may navigate according to news, blogs and other social media sources. Next, we’ll see how social media data is saved and categorized in the media library.  Lastly we’ll show how to locate special sub-topics in Imooty’s social... [Read more]

Using Social Media Monitoring to locate new customers

Using Social Media Monitoring to locate new customers

Is social media monitoring a good way to generate leads? Someone actually asked me this the other day. A good answer is sometimes found by asking a new one: Have you noticed that people often use status messages to announce particular interests and things they’re looking for? In the ‘old days’ you might have invested in a direct mail campaign to drive traffic to your site. You could also... [Read more]

Brand monitoring 2.0 – got listening skills?

Brand monitoring 2.0 – got listening skills?

Brand monitoring 2.0; Feeling increasingly overwhelmed by the never ending stream of information? Prefer sticking your head in the sand and wait for it all to go away? The good news is that with the new media outlets, new tools emerge to leverage value from this endless flow of information. Learning how to use such tools can save time, avoid online reputation issues and help identify new business... [Read more]

Social media monitoring and reaching “trust agents”

Social media monitoring and reaching “trust agents”

From time to time, we get the question “what’s the risk of not having a social media monitoring tool?” The question reveals a perception that “social media is just an add-on to other media outlets”. It’s not. Social media has a different set of rules and is reshaping entire markets. With social media, people are engaging and interacting around context, not necessarily personal... [Read more]

Monitoring social media keywords

Monitoring social media keywords

Why monitor social media keywords? First, because search engines have turned into reputation engines. Today, people use search engines to “shop around” and check a brand’s reputation before making a purchasing decision. Locating discussions around your brand and identifying important opinion makers can avert brand attacks before the reputation is affected. For example, media mointoring can... [Read more]

Online Reputation Management and crowdsourcing

Online Reputation Management and crowdsourcing

In a context of online reputation management, we refer to crowdsourcing as social bookmarking or collaborative tagging. So what does that have to do with brands and brand monitoring? Well, these days, pretty much everything. The latest example comes to us from Sears, a large department store chain in the US: A couple had just bought a freezer from a Sears store in Dripping Springs, Texas. It would... [Read more]

Krawattenträger - Social Media Marketing

Krawattenträger - Social Media Marketing

Last week, Kristoffer was featured in an interview at Krawattenträger, a blog on social media marketing. Apart from talking about Imooty’s development over the past years, he was asked how Imooty uses social media for marketing purposes. The answer is that we haven’t done much of that (so far). The best ROI for our target audience has proved to be good old direct mail and followups per... [Read more]

Live search Media Monitoring

Live search Media Monitoring

Looking back at 2009, it was decidedly the year to get started with live search media monitoring. If you don’t know what “live search” is, think Twitter. Never understood what Twitter was all about? Well, then think about this: If I was to go on a little R&R skiing vacation in Bad-Gastein (Austrian Alps), I could do one of two things: Check Google for pages mentioning Bad-Gastein, or... [Read more]

Online Monitoring with Imooty in 2010

Online Monitoring with Imooty in 2010

Interest in Imooty’s online monitoring tool has picked up significantly over the past few weeks. As we launched the BASIC service in October, we were targeting the small and medium sized enterprise segment, however, we were soon approached by large companies looking for a user friendly environment to collect media intelligence. Over the next few weeks we will test our online monitoring PRO features... [Read more]

Online Reputation Management: Got a Social Media Policy?

Online Reputation Management: Got a Social Media Policy?

An important element of Online Reputation Management is developing a social media policy for your employees. Social media behavior can certainly influence how your brand or company is being perceived. Traditionally, creating a “policy” focuses on restricting action, i.e. outlining things that cannot be done. However, the whole point with social media is engaging your customer! Therefore, in the... [Read more]

Online reputation monitoring and community management

Online reputation monitoring and community management

Online reputation monitoring has become a standard tool in a PR industry constantly adjusting to change. One commonly hears that new tools and practices have everything to do with changes in technology. But is that really true? Sure, technology has pushed a paradigm shift on traditional media. Long gone are the days when radio, TV and newspaper’s had a monopoly on expressing opinions. However,... [Read more]

Benefits of a Media Intelligence strategy

Benefits of a Media Intelligence strategy

An important element to getting information about your competitors is engaging in media intelligence and market research. Why? Because all companies have a communication strategy based on differentiating their company name and brands in the market! Therefore, keeping an eye on your competitors investment in media exposure, will be a key component for understanding the market intent. Media expenditures... [Read more]

Surveying German Media Intelligence Professionals

Surveying German Media Intelligence Professionals

In a recent survey of over 2000 German media intelligence professionals, respondents answered questions centering on three topics; impact felt from the financial meltdown, gender issues and professional ethics. Not surprisingly, it is the media intelligence professionals from the automotive and metalworking industry that are hardest hit by financial crisis. Particularly challenging is a rising communication... [Read more]

Beyond social media monitoring, why companies fail

Beyond social media monitoring, why companies fail

The first step step beyond social media monitoring is developing listening skills. Needless to say, companies have a lot to gain from understanding the customers problems. By providing solutions and sharing knowledge, content is likely to be passed on and advocated by consumers. So what’s the problem? When you say that you have an open and receptive online presence, it creates an expectation.... [Read more]

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